CTR stands for Click Through Rate. In the world of Internet marketing, CTR matters a lot. For advertisers and publishers as well. Advertisers role is to create graphics such advertising or sales line, which should get more impressions and the role of publishers is placing an ad in such a way, which increases the CTR.
From The Wikipedia: Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link
From the viewpoint of the blogger/publisher, CTR is one of those factors, which play an important role in generating funds and retain advertisers. If you failed to give enough of the above, and you will advertisers have run away. So, lets dive into the world of history and understand what it is.
In simple words The click-through rate(CTR) is the number of times a click is made on the advertisement divided by the total impressions (the times an advertisement was served):
- CTR = Number of clicks / Number of exposures.
- CTR% = Number of clicks * 100 / # of exposures
Even in simple words, if you have an ad and seen by 100 people, but only got 5 clicks, CTR is 5%. Signal to be noted here, the high proportion of CTR announcement will get better. Therefore it is advisable to put an ad only in a place that is view-able and can be easily clicked.
What is a good CTR
Now, one of the most common question asked what is a good CTR, If you get many clicks on AdSense ads will never guarantee a good income, the key here is to target ads that give a good PPC. If CTR is above 1-2 % you are doing fine.