Table of Contents
What is SEO:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies
Why you need SEO:
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO
How to Build a SEO Friendly Website
One of the most critical errors businesses make is ignoring SEO in the initial web design process.
Here I will tell you how you build a SEO Friendly Website.
Step 1: Domain Registration
Ideally, a good domain name will be short, and contain some relevant keywords for your business. At this late stage in the domain registration game, if you aren’t willing to pony up a good amount of cash for a domain name, this is unlikely.
Step 2: Website Planning
And next comes an important part of the implementation process – the website planning itself. From top to bottom, SEO must be kept in mind, or the website will face some long term problems that may be difficult to repair.
Step 3: Website Rollout
There’s more to the initial design process than just the on-page design. How you roll out your SEO campaign can be a strong impact on how quickly you rank in the SERPs, and a mismanaged implementation can mean a four or five month process of getting your site seen as trusted in the search engines.